# identity.md

## Organization Overview
- **Company Name:** Forty Winks
- **Mission:** To provide a hand-picked selection of high-quality bras, underwear, and sleepwear in a wide range of sizes and styles, specializing in personalized bra fittings to ensure an exceptional customer experience.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Details forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:**
    - Rachel: Co-founder / Owner (book-loving, long walk-taking Mainer)
    - Meredith: Co-founder / Owner (art-loving, enthusiastic-sewing Vermonter)
    - About Us: https://shopfortywinks.com/pages/about-us
- **Team Structure and Departments:** A dedicated team focused on providing personalized service and curating high-quality lingerie. Opportunities for growth are available. Join Our Team: https://shopfortywinks.com/pages/join-our-team
- **Company Culture and Values:** Emphasizes personalized service, expert knowledge in bra fittings, and a curated selection of quality products. Fostering a welcoming and supportive environment for customers.

## Operations & Structure
- **Business Model and Operational Approach:** Operates as a specialized lingerie retailer, offering an online shopping experience and expert bra fitting services. Focuses on a carefully selected product range to meet diverse customer needs.
- **Location(s) and Geographic Presence:** Primarily an online retailer, serving customers broadly.
- **Key Partnerships and Affiliations:** Details forthcoming.